ABOUT XCIRCL
We’re building the data infrastructure for local services in America.
Most local commerce platforms today extract value from independent businesses — through commissions, bidding wars, or 12-month lock-ins. xcircl is built differently.
xcircl LLC is a Delaware company building data infrastructure for local services. We operate a network of vertical directories and a market intelligence product:
- PetSoMo — our first directory (pet services), live since 2025 with 15,000+ verified businesses
- Beauty & Wellness, Senior Care, Dental — three more vertical directories launching in 2026
- Competitive Intelligence Report (CIR) — our market intelligence product for B2B subscribers, launching Q3 2026
OUR MISSION
Make local services discoverable — without taking from those who provide them.
Consumers should find trustworthy local providers in seconds. Independent businesses should reach customers without losing 20% of every transaction or signing year-long contracts.
We use AI to aggregate, verify, and distribute business data across vertical directories. The infrastructure is shared. The customer relationship belongs to the business — not us.
A two-sided platform with one job.
We collect & verify.
We collect, clean, and continuously verify business data using purpose-built AI pipelines. Listings include hours, services, prices, photos, contact info — and most importantly, real customer reviews.
We connect.
We operate vertical directories where consumers search by category, location, and need. Each vertical has its own brand, audience, and editorial focus — but shares the underlying xcircl data infrastructure.
Our directory network
PetSoMo · Pet Services
15,000+ verified pet businesses across the U.S. — boarding, training, daycare, grooming, vet.
petsomo.com ↗Beauty & Wellness
Independent salons, spas, nail artists, wellness pros. Focus: independent operators, not chain franchises.
Notify me when this launches →Senior Care
Senior living, home-care, adult day programs. Verified providers, transparent pricing, real family reviews.
Notify me when this launches →Dental
Verified dental practices across the U.S. — including specialties, insurance accepted, real patient reviews.
Notify me when this launches →What we believe
AI-First Data Collection
We don’t rely on businesses self-reporting or paying for placement. Our pipelines do the work — businesses don’t have to.
Independent & Unbiased
xcircl doesn’t operate competing businesses. We don’t run a pet boarding chain or a salon franchise. We’re infrastructure, not a marketplace fighting our own customers.
Built for Both Sides
Consumers should find what they need fast. Businesses should reach those consumers without spending on bidding wars. The same data set serves both.
About the company
xcircl LLC is a Delaware limited liability company. We’re a small, focused team building the next generation of local services discovery.
The company operates xcircl.com (this site) and PetSoMo, with three additional vertical directories in development for 2026 launch.
Want to partner with us? Let’s connect.
We’re open to conversations with investors, vertical operators, and businesses interested in our data infrastructure.